HCP Engagement Solutions

Increase access and engagement with healthcare professionals and drive product sales.

Leverage our nearly 30 years of experience in physician detailing, tailored message delivery and multichannel campaign support to pull through your sales and marketing initiatives.

Inside Sales

Inside Sales is our heritage. We help drug manufacturers launch and maintain brands with focused pharmaceutical sales and marketing services to support every phase of the product lifecycle.

Our solution includes:

  • Extensive experience delivering tailored solutions, emergent campaigns, remote engagement and digital engagement technology
  • Complementary sales strategies to improve reach and market share
    • Innovative solutions to break down access barriers and provide tailored communications that promote brand loyalty
    • Multichannel programs to help overcome prescribing barriers and realize better outcomes
    • Experienced inside sales teams ready to partner with your field sales associates to drive the next best action
  • Real-time dashboards and reports to identify and measure operational and program success indicators. Advanced analytics to improve segmentation, targeting, call planning, resource allocation, and program effectiveness to proactively evolve and enhance HCP engagement.
    • Segmentation Responsiveness: Understand how HCPs are engaging and responding to communicate and orchestrate messaging to drive actionable results
    • Optimal Engagement: Understand preferences and prescribing behaviors to optimize impact – via virtual, automated, live or hybrid channels
    • Propensity Score Matching: Use test/control methodologies to learn and optimize HCP targeting effectiveness

Pharmacy Services

The retail pharmacy segment is often overlooked as a professional audience capable of maximizing brand performance at every stage of a product’s life cycle. We recognize that patients trust their pharmacists and often make purchase decisions based on their recommendations. Conduent representatives can reach all 52,000+ pharmacies (including chains and hospitals) with your product message or pharmaceutical marketing program within your targeted timeframe. We have a high acquisition rate and the capability to take orders, pass them on to wholesalers – and get your product on the shelf.

  • Stocking/Retail Pull-Through
  • Full-Line Sales
  • Education & Awareness
  • Formulary Notification
  • Crisis Communication
  • Rebate Processing & Management

Connect with an expert to find the best solution for your business.

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