Pharmaceutical Sales Solutions

We help drug manufacturers launch and maintain brands with focused pharmaceutical marketing services and support every phase of a pharmaceutical product’s lifecycle. See how we can help you brand, deploy and sell drugs across the whole patent lifecycle.

Inbound DTC/DTP Call Support

We’re sensitive to the pharmaceutical regulatory environment and the need to maximize every direct contact a consumer makes with a manufacturer.

  • We adhere strictly to HIPAA regulations.
  • We operate in an environment where patient and consumer needs are put first.
  • We ensure that quality is a daily mission for each of our employees.

We offer both dedicated and shared groups of healthcare specialists who support pharmaceutical direct-to-consumer response. Whether you choose print or DRTV, we’re prepared to support your marketing initiatives and staff appropriately to meet the unique call-arrival patterns required by direct response campaigns.

Unlike other pharmaceutical marketing service bureaus, we spend time training and monitoring each specialist; not only on the script and the data entry related to direct response, but also on his or her ability to maximize the critical opportunity a consumer or caregiver call presents.

  • Behavior Modification/Counseling
  • Persistence & Compliance – AdhereRx®
  • Patient Education
  • Brand Loyalty

Pharmaceutical Inside Sales

We augment your sales teams to improve reach and increase market share.

  • Target acquisition and execution of specific sales strategies
  • Integrate solutions to prepare or follow up with all HCP target audiences
  • Satisfy client needs and support lifecycle phase with flexible resource development
  • Increase Rx writing through use of predictive and prescriptive data analytics

Tap into our 17+ years of physician detailing, tailored messaging and drug campaigns. Driven by college-graduate, field-equivalent reps and multichannel strategies, results consistently deliver impressive ROI.

Marketing to Consumers through Multiple Channels

Physicians: Our extremely targeted physician programs reach a broad audience, including untapped, under-realized decision makers such as uncovered physicians and specialties, physician deciles that aren’t currently called on, remote geographies, and physician assistants and nurse practitioners. After years of communicating with healthcare professionals and their gatekeepers, we are experts at healthcare professional communication. Our clients are confident that Conduent provides up-to-date, relevant, and reliable information. Our pharmaceutical marketing programs are currently reaching at least 20,000 physicians every month.

  • Detailing
  • Sampling
  • Vacant Territory Management
  • Profiling
  • Education & Awareness
  • Formulary Notification
  • Rx to OTC Switch

Pharmacies: The retail pharmacy segment is often overlooked as a professional audience capable of maximizing brand performance at every stage of a product’s life cycle. We recognize that patients trust their pharmacists and often abide by their recommendations. Conduent representatives are able to reach all 52,000+ pharmacies (including chains and hospitals) with your important product message or pharmaceutical marketing program within your targeted time frame. We have a high acquisition rate and the capability to take orders, pass them on to wholesalers – and get your product on the shelf.

  • Stocking/Retail Pull-Through
  • Full-Line Sales
  • Education & Awareness
  • Formulary Notification
  • Crisis Communication
  • Rebate Processing & Management

Pharmacy Sales & Stocking Programs

Our comprehensive programs include:

  • Order taking, stocking and auto-shipping (InStock®)
  • Fulfillment of stocking incentive checks
  • Formulary change notifications (FormAlert®)
  • Blended voice and digital education and awareness communications