The pharmaceutical industry is a market in flux. Declining in-person access to healthcare providers (HCPs) and the grounding of field forces during the pandemic have significantly impacted pharma.
To meet the evolving needs of HCPs, pharma companies must step up their digital game by following these tactics:
- Maximize their sales force by determining the right mix of field, inside, and hybrid teams
- Integrate commercial platforms to optimize the channel mix and enable greater marketing and sales effectiveness
- Deliver customized and personalized omnichannel experiences for HCPs while automating simple processes
To succeed in today’s virtual healthcare landscape, pharma companies must leverage new, intelligent engagement platforms, and innovative sales and marketing approaches to deliver the kind of informed and personalized experiences HCPs value and expect.