John Kennedy is Conduent’s chief marketing & communications officer. He is responsible for overall marketing, communications and citizenship activities, including establishing the Conduent brand, strengthening the link between marketing and sales for demand generation and working closely with the HR function to build the Conduent culture. Supporting this work is an ongoing effort to build a professional and disciplined marketing and communications function for our new company.

Prior to Conduent, Kennedy was Chief Marketing Officer and Corporate Vice President at Xerox, where he managed the full scope of the company’s marketing and communications activities globally. As Xerox separated into two companies in 2016, Kennedy and his team played key roles supporting strategic communications, development of new company positioning and brand transition activities worldwide.

Prior to joining Xerox, Kennedy spent 18 years at IBM in a range of senior marketing positions, including Global Marketing Leader for IBM Global Business Services, a $17B consulting and professional services organization. As Corporate Marketing Vice President, Kennedy led the rollout and deployment of IBM’s successful ‘Smarter Planet’ initiative. His IBM career also included eight years in Tokyo where he held a range of senior sales and marketing positions supporting the Asia-Pacific region. Kennedy began his marketing career at Procter and Gamble, and prior to this was a securities and trading analyst with NationsBank (now Bank of America).

Kennedy received his MBA from Harvard University and his bachelor’s degree in economics and political science from the University of North Carolina at Chapel Hill. He serves on the board of the Association of National Advertisers.