The transportation industry is no newcomer to the world of business analytics or the collection of data, but, until recently, the data sources were not connected. Transit executives could determine how many people took a bus or train on any given day, but didn’t know anything about the individual rider. Was this a regular route? Did he or she also drive a car on occasion? They didn’t have access to this type of information that could help improve route design or increase ridership levels. Each form of transportation operated within a standalone system, which made it difficult to achieve a big picture view.
Find out how all of these pieces are coming together and improving the transportation experience for everyone.