Engage Employees in Changing Behavior

Like the saying goes, “You can lead a horse to water, but you can’t make it drink.”

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You can give employees information about healthy lifestyles but you can’t make them change their behaviors. You must move beyond communication, education and empowerment to a state of effective engagement.

Our quest for a deeper understanding of engagement takes us to three disciplines–psychology, decision theory and social marketing—and ultimately to the best practices that foster health care engagement.