Everything about the way we interact with our customers and employees is changing. In this new reality, the experience is becoming the key factor for driving retention and loyalty. Customer experience is the new battlefield.
An Over the Top Experience hinges on four questions:
- Do you know me?
- Is your experience built around me?
- Can you learn from me?
- Are you listening to me?
Conduent CEO Ashok Vemuri discusses Delivering Over the Top Experiences at Conduent Continuum 2017.