Kicking the Tires—Digitally: How Today’s Car Buyers Go from Research to Purchase

Consumers today have access to so many resources digitally, they can select a car before ever stepping foot into a dealership.

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But this isn’t a bad thing for the automotive industry.

Here’s what you need to know—especially about Millennials—to stay top of mind as car buyers consult digital resources during research, testing, deal structuring, pricing, financing and even service.